Welcome to Sentiment Crunch!

MX Bites / December 28, 2022

Compadres,

🎙️ I am excited to announce the 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗖𝗿𝘂𝗻𝗰𝗵.  

This is different, very different!

Unlike many industry peers that just take a few opinions based on surveys conducted and then publish that on nice looking ppt (yes still those), we spent a considerable amount of time, drenched in sweat aimed towards the creation of Crunch that will definitely provide an in-depth assessment of customers in the UAE.

In the Sentiment Crunch series for 2023, we will be looking into hotels. restaurants, and leisure and entertainment customer data, collected from 80% (near census) businesses to answer many questions that the traditional approach neglects.

Here’s what you can expect us to cover in this series:

• What factors influence customer business selection?
• How do customers feel about food, service, value, and…?
• Is there a deviation in what customers feel and rate?
• How do NPS, CSAT, and Sentiment vary by demographics?
• Did expectations rise with the arrival of Michelin stars?
• How do you justify your capital expenditure decisions?

These are just some questions…We promise way more.

🗓️ Sentiment Crunch Calendar Q1, 2023:

• January 31, 2023: Leisure & Entertainment Annual Report 2022
• February 28, 2023: Restaurants Annual Report 2022
• March 31, 2023: Hotels & Resorts Annual Report 2022

Just to increase the level of spam and hate, I will be tagging a substantial amount of industry experts for better visibility and to answer some business questions that you might be curious to expand on.

Now that we’ve covered the basics, hit that button and subscribe…