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Not Just a Feeling: Why Employee Engagement Starts with Experience

MX Bites / November 8, 2024

In the world of HR buzzwords, it’s easy to use terms like “employee engagement” and “employee experience” without really knowing what they mean. Although they sound similar and are often used interchangeably, they are not the same. If you want to create a work environment where people want to stick around, you’ll want to get this right. So, what’s the difference?

Let’s break it down.

Employee Engagement: The Emotional Connection

Employee engagement is all about how employees feel about their work. Are they motivated? Are they suffering from burnout? Do they care about the company’s success? Or do they just care about collecting a paycheck and are out the door when someone offers them $100 more? Engagement is their emotional investment. Think of it like this: when your team is engaged, they’ll go above and beyond—maybe finish that extra task at 17:30 on a Friday instead of running out the door at 16:59. They are eager and invested. They believe in the mission, and they feel like the organization’s success is their success.

Engagement is important, without a doubt. But it’s more of an outcome than a strategy. Engagement is what happens when everything else is going well. Which brings us to…

Employee Experience: The Journey

While engagement is about how employees feel, employee experience (EX) is about everything they go through from day one. It’s the big picture—the entire journey, from the interview and the onboarding process to the farewell pizza party and the offboarding process. EX covers every touchpoint in the employees’ journey, such as onboarding, career development, feedback loops, office culture, tech tools, work-life balance, and even how people feel about the company’s brand. It’s the stuff that creates an environment where employees can be engaged.

It’s like going on vacation. Engagement is the moment when you’re finally relaxing by the beach, soaking in the sun and enjoying the waves. But the experience? That’s everything else; the flights, the hotel, the service, whether your luggage showed up on time, and how the food tastes. If your experience sucks, even the ocean, in all its beauty, loses its charm. 

Why do you need both

Here’s the thing—engagement is great, but without a solid employee experience, it’s like putting icing on a cake made of sawdust. You can’t fake a good workplace culture by just wishing your team felt engaged. You’ve got to build an environment that supports it.

A positive employee experience is the foundation that allows engagement to thrive. It’s the reason why your team doesn’t just come to work—they want to come to work. They’re not clock-watchers. They’re believers and investors. 

So, Where to Focus?

Start with the employee experience. Ask yourself: What kind of journey are we creating for our team?

    • Is onboarding smooth, or are people left floundering in their first week?
    • Do they have the tools they need to do their jobs without getting frustrated?
    • Are we recognizing their contributions in meaningful ways?

Once you’ve nailed down the experience, the engagement will follow naturally. And when it does? That’s when the magic happens.

Wrapping It Up

While engagement is all about how employees feel day-to-day, experience is the whole ride. Both are crucial but remember—employee engagement is the result of a strong employee experience. By focusing on the journey, from the very first interaction to the lasting moments, you create an environment where engagement can naturally flourish. It’s about more than perks or paychecks; it’s about making employees feel valued, empowered, and genuinely connected to the organization’s mission.

Get the journey right, and you’ll find yourself with a team that’s not just engaged but genuinely excited to be a part of what you’re building.

And that’s the sweet spot—where commitment, passion, and purpose align for meaningful growth.

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