The last 20 years have brought a transformative change for UAE, from an oil-based country into a dynamic and diversified economy fueling its position as one of the world’s leading tourism, business, IT, and trade destinations.
UAE’s leisure and entertainment sector have been on a meteoric rise, thanks to a synchronized, country-wide delivery model bringing together regulatory access, immigration policy, and physical infrastructure.
Every business strives to improve its customer experience. Customers leverage various sources to support their buying decisions, including social networks, blogs, and online feedback forums. Customer experience is now everyone’s responsibility as customer touchpoints continue to multiply. This report looks to provide a snapshot of the L&E market in the UAE.
Some of the KEY QUESTIONS that are answered in this report include:
Although there are many different things that companies are doing to deliver an outstanding customer experience, it’s often not clear for brands and organizations if they are going in the right direction with the right amount of focus on the right initiatives. Data in this report has been collected from 12 theme parks and waterparks in UAE with the below feedback demographics.
Topic performance is assessed from the consolidation of a large number of attributes. For example, the topic FOOD would have attributes such as burgers, pizzas, sandwiches, lunch, ice cream, fruit, etc. for a more holistic overview.
Let’s see KPI scales and how they are measured:
L&E across UAE saw a cumulative increase of 28% in consumer sentiment overall. While waterparks (39% increase) outperformed Theme Parks (14% increase) it is fantastic news that the entire L&E industry incrementally achieved better Sentiment, NPS, and CSAT results than 2021 overall.
As shown in the CX quadrant the top ten companies vary in CSAT and sentiment, each with different key focus areas across attributes and topics.
The Leisure and Entertainment industry has seen a surge in positive sentiment in 2022, with many consumers expressing their satisfaction with the wide range of options available. From theme parks to theaters, and waterparks, there is something for everyone to enjoy.
The industry has adapted to the challenges posed by the pandemic, offering new and innovative ways for people to have fun while staying safe. With a bright outlook for the future, the L&E industry will continue providing endless entertainment and enjoyment for all visitors.
Download the full report at Leisure & Entertainment Annual Sentiment Report 2022.
The full report is custom-made with 50-70 pages and backed up by a database and live market dashabord of the findings with unmasked market data. This prospectus is to give you a snapshot and an idea of what to expect. To express interest in the full report and live market dashabord fill up this form.
